Pitch work.
People hate wasting time on the internet. But, they can’t help themselves. It’s a train wreck that sucks them in with cat videos, salt baes, Judi Dench learning to Tik Tok and what not.
When we needed the internet generation to pay attention to our thick milkshakes, we offered it as a delicious way to wean themselves off the web. Because, no one can just gulp down a Winkin' Cow and get back to watching the next best thing. It's just too thick. They had to sip it and savour it slowly. Just enough time to take their mind off Kim K’s butt.
When we needed the internet generation to pay attention to our thick milkshakes, we offered it as a delicious way to wean themselves off the web. Because, no one can just gulp down a Winkin' Cow and get back to watching the next best thing. It's just too thick. They had to sip it and savour it slowly. Just enough time to take their mind off Kim K’s butt.
It won us the account.
