Black Dog is a scotch brand from Diageo that encourages people to take a pause from their busy lives. They needed to reaffirm their positioning by putting into perspective the benefits of taking a break and slowing down. So, we told the origin stories of three cultural phenomenons, all of which were born when it’s creators took a break. J.K. Rowling got the idea for Harry Potter when her train was delayed. Paul McCartney thought of Hey Jude on a long drive. YouTube’s creators struck upon the idea when they were at a dinner party. Just goes to show, anything’s possible when you pause.
