Indians prefer imported brands of perfume over home-grown ones. As a result, the sales of Skinn, an Indian perfume brand, was suffering. Everybody thought it was made in India. But, it wasn’t. In fact, it was made in France, the perfume capital of the world.
In order to change people’s perception, we highlighted the French origins of the perfume using another very French trait - they were all incorrigible flirts. The origin story was further strengthened by making the ad in French, even though it was for an Indian audience.
In order to change people’s perception, we highlighted the French origins of the perfume using another very French trait - they were all incorrigible flirts. The origin story was further strengthened by making the ad in French, even though it was for an Indian audience.
