Indians are superstitious, especially the older generation. One such popular superstition is that children must be protected from people’s evil eye by putting a black dot (kaala teeka) on their cheek.
When Fortune wanted to reiterate that its soyabean oil was made using the H.A.R.T process, we used this superstition to tell our story. A superstitious grandma advises her daughter to put a black dot on the grandson to protect him from people’s evil eye. The smart daughter uses that hook to enlighten her mum on how she protects her son by keeping him healthy with Fortune Soyabean Oil.
When Fortune wanted to reiterate that its soyabean oil was made using the H.A.R.T process, we used this superstition to tell our story. A superstitious grandma advises her daughter to put a black dot on the grandson to protect him from people’s evil eye. The smart daughter uses that hook to enlighten her mum on how she protects her son by keeping him healthy with Fortune Soyabean Oil.