In 2018, a health scare forced me to rethink everything I believed about illness and wellness. I didn’t find the answers in prescriptions — I found them in nutrition, movement, sleep, and in my mindset. It changed my life. Eventually, it changed my career.
After over a decade in advertising — launching cars, building creative teams, and developing campaigns for some of India’s biggest brands — I made the move to healthcare marketing. I wanted to work on something I’d lived through. Something I believed in.
At Recoup Health, I helped reposition the brand around integrative root-cause medicine — a model of care that felt personally familiar. We scaled lead flows 4x, cut acquisition costs by more than half, and used AI-powered workflows to deliver in 10 days what used to take months. It was fast, scrappy, and full of purpose — everything I had hoped marketing could be.
I still draw on everything I learnt in advertising — how to influence people’s choices, tell stories that matter, and build teams where the whole is greater than the sum. But now, I bring it to problems where the stakes feel higher and the outcomes more meaningful.